NIELSEN has released its Q4 2015 Total Audience Report. This version of the Total Audience Report looks closely at an often discussed demographic group: Millennials.
While 18-34-year-old consumers have been the topic of a lot of media focus, NIELSEN’s research makes the crucial distinction that millennials are not a monolithic assemblage with a common set of media behavior. In fact, U.S. adults 18-34 are, within that demographic, in a state of rapid transition, moving from a parent’s home to the workforce to their own homes to starting a family with children. –
While 18-34-year-old consumers have been the topic of a lot of media focus, NIELSEN’s research makes the crucial distinction that millennials are not a monolithic assemblage with a common set of media behavior. In fact, U.S. adults 18-34 are, within that demographic, in a state of rapid transition, moving from a parent’s home to the workforce to their own homes to starting a family with children. –
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