In a new report, “Benchmarking Local Digital Media,” BORRELL ASSOCIATES writes, “Twenty years ago, online advertising was barely a blip on any media company’s radar. Today, it’s providing a much-needed shot in the arm to flagging ad sales at print and broadcast companies. In 2015, traditional media companies sold $10.5 billion in digital advertising. Print media benefited most, with newspaper and yellow pages companies averaging more than one-fourth of their ad revenue from digital sales. Meanwhile, TV averaged 10.6% of sales from digital, radio 5.5%, and cable systems 4.3%. In most local markets, the daily newspaper is the largest single seller of digital advertising.”